I designed and developed a new visual identity for the kindergarten Jarní in the Czech Republic based on the Scandinavian style. The visual part works with simplicity and line art in the combination with sticker-like illustrations. My work provides elements of the visual identity that are modern, clean and disrupt the common bold style of kindergartens. This makes Jarní different, visible and recognisable on the market and perfectly targeting its specified audience of upper-middle class families.
graphic designer, logo, icons, buttons, patterns, backgrounds, colour scheme, typography, visual identity, social media, website, line art, illustrations, Scandinavian style, simplicity, stickers, creativity
Adobe Illustrator
COLOR SCHEME
TYPOGRAPHY
LOGO + SIMPLIFIED LOGO VERSIONS
ICONS
PATTERNS, BACKGROUNDS
IMAGES, STICKERS, POSTERS
BUTTONS
VISUAL IDENTITY IN USE
