This home page prototype was designed and developed as a part of potential clients competition, where there were chosen 5 companies that were offered free visualisation of their (re)designed home page.
Based on the existing visual identity with a small adjustment of the colour scheme, I helped this client to redesign the home page of their website. By adding shades of soft pink and orange and textures of satin fabric, I assure a more elegant and luxurious look to better compliment their business type. I also adjusted the structure of the home page featuring their bestsellers and adding a section that shortly presents and describes their collections. I worked with the actual visual and verbal content of the client to offer a 100% identical look of the home page, so they can clearly see and understand potential design and structure and implement it in the future.
prototype, home page, website, Gestalt principles, structure, layout, negative space, focus, simplicity, elegance, modernism
Adobe Xd
HOME PAGE
CLIENT'S ORIGINAL WEBSITE vs. PROTOTYPE
LAPTOP vs. MOBILE VERSION
