An old water mill is being changed to a new luxury hotel. My job was to create its visual identity supporting the elegancy, luxury and clean design; provide all important information in the logo manual and present the story behind my work to the client. I worked with design principles, Gestalt laws and communication theory, making the visual identity credible, professional and coherent.
graphic designer, visual identity, logo, colour scheme, typography, logo manual, do's and dont's, illustrations, guidelines, creativity
Adobe Illustrator, Adobe InDesign
LOGO MANUAL WITH ALL ELEMENTS OF THE NEW HOTEL's VISUAL IDENTITY
(CZ version)
VISUAL IDENTITY IN USE
