This home page prototype was designed and developed as a part of potential clients competition, where there were chosen 5 companies that were offered free visualisation of their (re)designed home page.
I helped this potential client define some of the remaining visual identity elements and based on them I designed and developed a potential home page of the website. I worked with the blue colour that is well linked to the marketing field of work and its several shades to create depth and more eye catching design. I used random rounded shapes to support the creative mindset of the client and to disrupt basic designs of rectangular images and other visual content. The prototype consists of stock images and dummy texts that work as placeholders for future content, as the client just started the business and has no content or structure for the website.
prototype, home page, website, visual identity, identity elements, colour scheme, typography, illustrative elements, Gestalt principles, structure, layout, negative space, focus, simplicity
Adobe Illustrator, Adobe Xd
COLOR SCHEME
TYPOGRAPHY
VISUAL ELEMENTS
HOME PAGE
LAPTOP vs. MOBILE VERSION
