As a part of a team, I developed a new visual identity for a poster that was later transferred to an online website focusing on mental health. The presence aimed to be linked to simple solid pastel colour shapes decorated with black line art where warm colour represented the healthy mind and its complementary cold blue the struggling one. Equally, I developed a logo showing contrast sides of brain complimented by the name and the tagline; and icons that would support the content scanning and overall look of the website.
This identity was later used to redesign and restructure the content and look of the original poster leading to an online website. Focusing on responsive design, accessibility, strategies of influence, design for scanning, conventions, visual hierarchies and Gestalt principles I developed a code for the final website.
graphic designer, visual identity, digital designer, illustrations, Gestalt principles, simplicity, modernism, contrast, hierarchy, accessibility, conventions
Adobe Illustrator, Adobe XD, HTML, CSS, JAVASCRIPT
COLOR SCHEME
TYPOGRAPHY
LOGO
ILLUSTRATIONS, ICONS
HOME PAGE - LAPTOP
BAD MENTAL HEALTH PAGE - LAPTOP
OTHER PAGES - MOBILE
